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Feminist groups mobilized boycotts of Nike products after learning of the unfair conditions for primarily female workers. In the early 1990s, when Nike began a push to increase advertising for female athletic gear, these groups created a campaign called "Just Don’t Do It" to bring attention to the poor factory conditions where women create ...
He was the first writer to report in the media on unethical business practices by shoe and sports apparel manufacturer Nike in the early 1990s. In 1991 he published a critique of Nike's reliance on sub-minimum wages, child labor and bad workplace and labor organizing environment in Indonesia , and followed up with an article he authored for ...
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
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Nike has responded to growing pushback from female athletes who have condemned the company for using transgender influencer Dylan Mulvaney in an advertisement featuring sports bras and leggings.
He offers an educational workshops called "Beyond the Swoosh" where he shares his experiences living with Nike's factory workers and his decade long effort to end sweatshop abuses. [3] After a decade of activism, Indonesian Nike supplier PT Nikomas Gemiland repaid 4437 production workers for 600,000 hours of forced unpaid labor. [4]
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Greenberg targeted the women's athletic shoe market, with an appeal to fashion and selection over technical features. The company went public in 1986. [1] [2] As the 1990s began, company sales reached $818.8 million, and LA Gear was third in athletic shoe sales behind Nike and Reebok. [2]