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For 1939, the Mercury was launched at a starting price of US$916 ($20,064 in 2023 dollars [10]); over 65,800 vehicles were sold in the inaugural model year. [11] In response to the popularity of the model line, Ford revised its branding structure after 1940; De Luxe Ford was discontinued as a sub-marque (returning to its previous use as a Ford trim line), and all Lincolns became derived from ...
This is a list of both production and concept vehicles of the former Mercury division of Ford Motor Company of the United States and Canada. Production models
The Mercury brand was created by Ford (F) founder Henry Ford's son Edsel during the Depression. Its goal was to offer a mid-priced car between the Ford and expensive Lincoln brands. It now appears ...
Merkur (German pronunciation: [mɛʁˈkuːɐ̯], Mercury) is a defunct automobile brand that was marketed by the Lincoln-Mercury division of Ford Motor Company from 1985 to 1989. Drawing its name from the German word for Mercury, Merkur was targeted at buyers of European executive cars in North America, selling captive imports produced by the ...
The Mercury Marquis is a model line of automobiles marketed by Mercury from 1967 to 1986. Deriving its name from a title of French nobility, the Marquis was introduced as the divisional counterpart of the Ford LTD; four generations of the two model lines were paired through rebranding.
The name means 'Mercury' in German, and tied the new brand to the Lincoln-Mercury dealers through which the car would be sold. Initially, 800 Lincoln-Mercury dealers enrolled to also become Merkur dealers. [11] Ford projected sales of 16,000 to 20,000 units per year.
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