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Some tints and shades of blue. In color theory, a tint is a mixture of a color with white, which increases lightness, while a shade is a mixture with black, which increases darkness. Both processes affect the resulting color mixture's relative saturation. A tone is produced either by mixing a color with gray, or by both tinting and shading. [1]
When making color decisions, it is important to determine the target audience in order to convey the right message. Color decisions can influence both direct messages and secondary brand values and attributes in any communication. Color should be carefully selected to align with the key message and emotions being conveyed in a marketing piece. [41]
Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as color science.
Locke, for example, claimed that color was at the head of his list of secondary qualities. Newton's theory has color as an occult quality. Schopenhauer's theory claims to be more explanatory. He said that each color is a definite + or − side of the division of the retina's activity, expressed as a fraction that reflects the color's sensation.
The observer then perceives a cyan (or magenta) square on the blank sheet. This complementary color afterimage is more easily explained by the trichromatic color theory (Young–Helmholtz theory) than the traditional RYB color theory; in the opponent-process theory, fatigue of pathways promoting red produces the illusion of a cyan square. [39]
While this theory with 4 unique hues was initially considered contradictory to the Young-Helmholtz trichromatic theory's three primary colors, the two theories were reconciled theoretically by Erwin Schrödinger [7] and the later discovery of color-opponent cells in the retina and lateral geniculate nucleus (LGN) related the two theories ...
The Missing Shade of Blue" is an example introduced by the Scottish philosopher David Hume to show that it is at least conceivable that the mind can generate an idea without first being exposed to the relevant sensory experience. It is regarded as a problem by philosophers because it appears to stand in direct contradiction to what Hume had ...
A primitivism about color is any theory that explains colors as irreducible properties. A reductionism is the opposite view, that colors are identical to or reducible ...