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  2. The 14 Best Foundations for Mature Skin, According to Makeup ...

    www.aol.com/lifestyle/14-best-foundations-mature...

    Which is why many of us tend to stick to the same formula for years (and. PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate ...

  3. 7 Makeup Tips for Women in Their 50s, According to Makeup ...

    www.aol.com/lifestyle/7-makeup-tips-women-50s...

    And at the end of this story, I answer some frequently asked questions about the best makeup for women over 50. 6 Fashion Trends That Are Perfect for Me and Other Women Over 50 Meet the Experts

  4. Shoppers in their 60s say this No. 1 bestselling eyeshadow ...

    www.aol.com/lifestyle/shoppers-in-their-60s-say...

    What reviewers say. With 28,000 five-star ratings, Amazon shoppers have a lot to say about the Julep Crème to Powder Waterproof Eyeshadow Stick. "They go on so silky and the colors are soft and ...

  5. Ultima II (cosmetics line) - Wikipedia

    en.wikipedia.org/wiki/Ultima_II_(cosmetics_line)

    Advertising targeted upper-class women and featured models clad in haute couture gowns. For a decade, Ultima II's slogan was "Dedicated to the woman who spends a lifetime living up to her potential." Ultima II's launch and advertising techniques were likely a response to the growing success of competitor Estée Lauder , who also aimed for an ...

  6. CoverGirl - Wikipedia

    en.wikipedia.org/wiki/CoverGirl

    Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a campaign for CoverGirl's partnership with Children's Safe Drinking Water. With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 million liters of drinking water to children across the world. [10]

  7. Michelle Phan - Wikipedia

    en.wikipedia.org/wiki/Michelle_Phan

    BuzzFeed featured two of Phan's "How To Get Lady Gaga's Eyes" makeup tutorials in 2009 and 2010, which helped them go viral and brought her over a million subscribers. [ 15 ] [ 16 ] [ 17 ] In 2010, Lancôme made Phan their official video makeup artist after she featured some of their products in her videos, making her the company's first ...