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Medium coverage can when set with a tinted (instead of translucent) powder, cover freckles, discolorations, blotchiness, and red marks left by pimples. It contains 18–23% pigment. Full coverage is very opaque and used to cover birthmarks, vitiligo, hyperpigmentation, and scars. It is sometimes referred to as "corrective" or "camouflage" make-up.
Revlon's share dropped from 20 percent to 10 percent of department store cosmetics sales. Sales at the drugstore also declined as Revlon lost shares to Noxell's Cover Girl brand. Revlon compensated with more acquisitions; Max Factor, Ellen Betrix, Charles of the Ritz, Germaine Monteil, Almay, Fermodyl, Lancaster, Aziza, and Halston.
A small number of men have also appeared in Revlon advertising, to promote men's colognes, perform jingles, or pose with spokesmodels, including: Bobby Short (performed commercial jingles) Mel Tormé (performed commercial jingles) Little Richard (performed commercial jingles) Nat King Cole (performed commercial jingles)
For the 2025 Golden Globes, artist Mycah Dior used several nail gems and OPI polish shades to craft the star's red carpet look, including this Elphaba-approved green color. Ulta $11.99 at Ulta
Following on from the success of the moisturiser, Revlon founder Charles Revson created the Charles Revson Inc. company in 1962 as the vehicle for his new top-of-the-range line: Ultima II. [3] Revson claimed it was his favorite and most personal line, and it was the only line to which he directly attached his name until the launch of Revlon's ...
Charles Haskell Revson (October 11, 1906 – August 24, 1975) was an American businessman and philanthropist. He was best known as a pioneering figure in the American cosmetics industry as the person who created the first pigment-based nail polish and founded and managed Revlon through five decades.