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  2. List of advertising awards - Wikipedia

    en.wikipedia.org/wiki/List_of_advertising_awards

    Creativity, innovative ideas and new technology in advertising, digital media, production, design, package design, music & sound and branded entertainment United Kingdom: Creative Circle Awards: Creative Circle: Person or organisation that has had the greatest impact on advertising / Single best advertising creative idea United Kingdom: D&AD ...

  3. Clio Awards - Wikipedia

    en.wikipedia.org/wiki/Clio_Awards

    Ads of The World – Clio's global ad archive. Muse by Clio – Clio's content platform. Muse is a news site and newsletter that covers "the best in creativity in advertising and beyond." Its coverage includes creative efforts in brand marketing, fashion, film and TV, gaming, healthcare, music, and sports. The publication is claims to be ...

  4. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    The creative strategy explains how the advertising campaign will address the advertising objectives. [97] Developing the creative strategy typically begins by identifying the big idea (also known as the creative concept that will establish the intended product position in the minds of the customer.

  5. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    One form of print advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad paid by the word or line. Another form of print advertising is the display ad, which is generally a larger ad with design elements that typically run in an article section of a newspaper. [62]: 14

  6. Tombstone (advertising) - Wikipedia

    en.wikipedia.org/wiki/Tombstone_(advertising)

    A tombstone is a particular type of print advertisement appearing in a newspaper or magazine.Tombstone ads are typically unadorned text, black on white, often enclosed in a simple box, with a centered headline and a number of lines in the body of the ad, usually also centered.

  7. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract ...

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