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Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".
PepsiCo's flagship product, Pepsi Cola, has been engaged in a rivalry for generations with Coca-Cola; it is commonly referred to as the cola wars. Although Coca-Cola outsells Pepsi Cola in the United States, PepsiCo within the North American market is the largest food and beverage company by net revenue.
Coca-Cola shares are only up a modest 10%. Coke vs. Pepsi--the age-old debate. While this debate usually revolves around the flavors of these two beverage makers, I am going to take a look at the ...
The Coca-Cola vs. PepsiCo war is one of the greatest rivalries in corporate history, just like Apple vs. Microsoft or Facebook vs. productive work time. At the same time, these two soda giants are ...
During the 1980s, Pepsi ran a series of television advertisements showing people participating in taste tests demonstrating that, according to the commercials, "fifty percent of the participants who said they preferred Coke actually chose the Pepsi." [161] Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola ...
Subway served Coca-Cola products in its U.S. stores for almost 20 years. Pepsi takes on rival Coke’s biggest client, landing its beverages and snacks in 20,000 Subway sandwich shops Skip to main ...