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  2. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, ... the ad and tracks statistics, and advertising affiliates who do ... online advertising effectiveness decreases on average by around 65% in ...

  3. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website HotWired in 1994, had a 44% click-through rate. [3]

  4. Ad tracking - Wikipedia

    en.wikipedia.org/wiki/Ad_Tracking

    There are several tools to track online ads: banner ads, ppc ads, pop-up ads, and other types. Many online advertising companies such as Google offer their own ad tracking service (Google Analytics) in order to effectively use their service to generate a positive ROI. Third-party ad tracking services are commonly used by affiliate marketers.

  5. DoubleVerify launches a new way to measure online ad ... - AOL

    www.aol.com/news/doubleverify-launches-way...

    This week, at the Consumer Electronics Show, it's launching a new technology designed to measure whether those ads are actually effective. Chief Marketing Officer Dan Slivjanovski told me that ...

  6. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    What Sticks was named the #1 Book in Marketing by Ad Age [3] and is required reading at leading universities including the Wharton School of the University of Pennsylvania [4] and Harvard, [5] suggesting that the Marketing Effectiveness continues to be an important business topic. A preferred marketing effectiveness analysis is marketing mix ...

  7. Frequency (marketing) - Wikipedia

    en.wikipedia.org/wiki/Frequency_(marketing)

    Marketing Power defines it as "An advertiser's determination of the optimum number of exposure opportunities required to effectively convey the advertising message to the desired audience or target market." [12] John Philip Jones says, "Effective frequency can mean that a single advertising exposure is able to influence the purchase of a brand.