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On December 30, 2021, KOB changed the line-up moving H&I to channel 4.2 while Decades (which became Catchy Comedy in March 2023) returned to 4.4 with This TV moving to 4.7. [11] On July 8, 2022, KOB added Newsy (later Scripps News) to digital channel 4.6, while TrueReal moved to channel 4.3 replacing Comet. TrueReal subsequently ceased ...
It is a satellite of Albuquerque-based KOB (channel 4) which is owned by Hubbard Broadcasting. KOBF's transmitter is located south of Farmington on NM 371. KOBR (channel 8) in Roswell also serves as a satellite of KOB. These satellite operations provide additional news bureaus for KOB and sell advertising time to local sponsors.
Identified itself in 1970 as TV-4 Eyewitness News, in 1984 as Eyewitness News Network, in 1994 as Channel 4 Eyewitness News. and in 1998 as Eyewitness News 4. Now known as KOB 4 News since April 2023. Amarillo, Texas: KFDA-TV: CBS: No Used 1974–1980; has identified as NewsChannel 10 since 1995. Atlanta: WXIA-TV: NBC
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For years he hosted The Mike Roberts Show and the UNM coaches shows on KKOB and was the sports anchor on KOB-TV Channel 4, the NBC affiliate in Albuquerque. Roberts has also called games for the minor league baseball teams, the Albuquerque Dukes and the Albuquerque Isotopes , as well as numerous other local sports events.