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John L. Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada. [1] As of August 2024, his net worth was estimated at US$9.9 billion. [2] He's also owner of White River Marine Group, Top of the Rock, Big Cedar Lodge, and Cabela's.
In 2021, Bass Pro Shops and Helping a Hero held the Helping a Hero telethon to raise money for Helping a Hero and to raise awareness for the 100 Homes Challenge issued by Johnny Morris. [74] Under the challenge, Bass Pro Shops paid for 25% of the next 100 homes built by Helping a Hero. [75] The company also paid 100% of the cost of 10 homes. [76]
In 2023, Bass Pro Shops and Cabela’s started the Proud Veteran Outfitter Vest Program and provided Veteran Outfitters (those who work at Bass Pro Shops and Cabela’s) with vests they can wear to work that include their name, military branch and rank, and the U.S. flag. [50] The vests were presented during a ceremony that recognized each Veteran.
Breaking into a male-dominated industry is hard for any woman, no doubt, but Jeffers didn't hesitate to enter the world of fishing, bait and tackle by opening up shop at Maddi's Bait and Tackle.
Natural baits are effective due to the lifelike texture, odour and colour of the bait presented. The common earthworm is a universal bait for fresh water angling. In the quest for quality worms, some fishers culture their own worm compost or practice worm charming. Grubs and maggots are also considered excellent bait when trout fishing.
Fishing baits can be grouped into two broad categories: natural baits and artificial baits. Traditionally, fishing baits are natural food or prey items (live or dead) that are already present in the fish's normal diet (e.g. nightcrawlers, insects, crustaceans and smaller bait fish), and such baits are both procured from and used within the same ...