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  2. List of most-liked YouTube videos - Wikipedia

    en.wikipedia.org/wiki/List_of_most-liked_YouTube...

    Despacito became the first YouTube video to reach 50 million likes on October 23, 2022. "Despacito" remained the most-liked video for over seven years until January 27, 2025, when MrBeast's "Would You Fly to Paris for a Baguette?" video surpassed it with 54.39 million likes. It is also the most-liked video uploaded under the YouTube Shorts banner.

  3. List of most-viewed YouTube videos - Wikipedia

    en.wikipedia.org/wiki/List_of_most-viewed...

    "Numb" by Linkin Park was the first 2000s video predating YouTube to reach 1 billion views in November 2018. [59] "Bohemian Rhapsody" by Queen was the first 1970s video (and pre-1990s video) to reach 1 billion views in July 2019. [60] "Sweet Child o' Mine" by Guns N' Roses was the first 1980s video to reach 1 billion views in October 2019. [61]

  4. Social media reach - Wikipedia

    en.wikipedia.org/wiki/Social_media_reach

    Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.

  5. Audience measurement - Wikipedia

    en.wikipedia.org/wiki/Audience_measurement

    The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the company's ...

  6. Target rating point - Wikipedia

    en.wikipedia.org/wiki/Target_rating_point

    A target rating point (abbreviated as TRP; also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size.

  7. Reach (advertising) - Wikipedia

    en.wikipedia.org/wiki/Reach_(advertising)

    Since reach is a time-dependent summary of aggregate audience behavior, reach figures are meaningless without a period associated with them: an example of a valid reach figure would be to state that "[example website] had a one-day reach of 1565 per million on 21 March 2004" (though unique users, an equivalent measure, would be a more typical ...

  8. YouTube - Wikipedia

    en.wikipedia.org/wiki/YouTube

    YouTube is an American social media and online video sharing platform owned by Google.YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal.

  9. List of most-viewed YouTube channels - Wikipedia

    en.wikipedia.org/wiki/List_of_most-viewed...

    This is an accepted version of this page This is the latest accepted revision, reviewed on 27 January 2025. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources. Indian record label T-Series is the most-viewed YouTube channel, with over 282 billion views. The list of most-viewed YouTube ...