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2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/lifestyle/conduct-digital-marketing...

   On-Page SEO: Make sure that title tags, meta descriptions, headlines, and images are optimized according to Google’s best practices. Off-Page SEO: Take a look at your backlink profile to ...

3. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

4. 13 Technical SEO Tips to Master Google Updates in 2025 - AOL

   www.aol.com/13-technical-seo-tips-master...

   Improve accessibility and follow Google's recommended practices for image optimization by including alt text that provides context for your website's images. 7. Optimize Images Using Google’s ...

5. Google PageSpeed Tools - Wikipedia

   en.wikipedia.org/wiki/Google_PageSpeed_Tools

   PSI analyzes these metrics to determine if a page meets the Core Web Vitals assessment criteria. These are also used as a SEO ranking signal. Lab Diagnostics. PSI uses Lighthouse to analyze a web page in a simulated environment. It provides scores and recommendations for various categories like Performance, Accessibility, Best Practices, and SEO.

6. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

7. Web Content Accessibility Guidelines - Wikipedia

   en.wikipedia.org/wiki/Web_Content_Accessibility...

   The first web accessibility guideline was compiled by Gregg Vanderheiden and released in January 1995, just after the 1994 Second International Conference on the World-Wide Web (WWW II) in Chicago (where Tim Berners-Lee first mentioned disability access in a keynote speech after seeing a pre-conference workshop on accessibility led by Mike Paciello).