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Simms was founded in 1980 by John Simms, a Jackson, Wyoming fishing guide and outfitter. John Simms established the company to manufacture a higher quality of waders and wading equipment than was available at the time. In the mid-1980s, John Simms introduced high quality neoprene waders to the U.S. market. John Simms later sold the company to ...
Marmot (company) Melanzana (clothing brand) Millet (manufacturer) Minus33; Moncler; Moosejaw; Mossy Oak; Mountain Designs; Mountain Equipment Co-op; Mountain Equipment Company; Mountain Hardwear; Mountain Warehouse; Mountcastle & Sons
He worked to expand the company's product offerings beyond fly-fishing items and into clothing and other outdoor merchandise, plus he developed the company's slogan of Escape from the ordinary. [5] During his tenure, Norm Thompson opened its first retail store in 1959, located in Northwest Portland. [5]
Charles F. Orvis opened a tackle shop in Manchester, Vermont, in 1856. His 1874 fly reel was described by reel historian Jim Brown as the "benchmark of American reel design," the first fully modern fly reel. [3] [4] Prior to the Civil War Orvis was sending out catalogs, which predated more famous ones from Sears, Roebuck by more than 20 years. [5]
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