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The employment of these food marketing strategies are growing, and are said to be partly responsible for swelling rates of childhood obesity. [22] Product placement in children's films and television shows gives food marketers more power to get children familiar with their brand and to directly interact with this market segment. [22]
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property , use of its business model , brand, and rights to sell its branded products and services to a franchisee. [ 1 ]
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The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, [7] [8] is affected by the environment surrounding the product, [9] the results of marketing research and market research, [10] [11] and the characteristics of the product's target market. [12]
KFC is the most popular fast-food chain in South Africa according to a 2010 Sunday Times survey. [34] Chicken Licken, Wimpy and Ocean Basket along with Nando's, Steers and Hungry Lion are examples of homegrown franchises that are highly popular within the country. McDonald's, Subway and Pizza Hut have a significant presence within South Africa.
Mugg & Bean is a full-service coffee-themed restaurant franchise, founded in Cape Town, South Africa. The restaurant chain was founded in 1996 by Ben Filmalter after a visit to a Chicago coffee shop in the early 1990s inspired him to open a similar restaurant in South Africa. [2] The first restaurant was opened at the V&A Waterfront in Cape ...
A Galito's grilled chicken restaurant in Cape Town, South Africa. Galito's is a South African multinational fast casual chain that specialises in Portuguese style flame-grilled peri-peri chicken . Founded in Nelspruit , South Africa in 1996, Galito's operates over 210 outlets in 17 countries. [ 1 ]
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