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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
When developing a brand language, word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement. Tone is not limited to language, it can also be incorporated through visual elements as well as delivery. [2]
YouTube Shorts is the short-form section of the online video-sharing platform YouTube. YouTube Shorts focuses on vertical videos that are of less than 180 seconds duration, and has various features for user interaction.
Emotional prosody or affective prosody is the various paralinguistic aspects of language use that convey emotion. [1] It includes an individual's tone of voice in speech that is conveyed through changes in pitch, loudness, timbre, speech rate, and pauses.
One way of stretching the length of a signal without affecting the pitch is to build a phase vocoder after Flanagan, Golden, and Portnoff.. Basic steps: compute the instantaneous frequency/amplitude relationship of the signal using the STFT, which is the discrete Fourier transform of a short, overlapping and smoothly windowed block of samples;
In (b), the same measures are presented as four block chords (with two inverted): I – II 4 2 – V 6 5 – I. . In (c), the four measures are presented as five horizontal voices identified by the direction of the stems, which are added even though the notes are actually whole notes, making them look like half notes.
The Harvard sentences, or Harvard lines, [1] is a collection of 720 sample phrases, divided into lists of 10, used for standardized testing of Voice over IP, cellular, and other telephone systems. They are phonetically balanced sentences that use specific phonemes at the same frequency they appear in English.
Example of non-professional copy editing in progress [1]. Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ("copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style, and accuracy.