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  2. Small and medium enterprises - Wikipedia

    en.wikipedia.org/wiki/Small_and_medium_enterprises

    Small and medium-sized enterprises (SMEs) or small and medium-sized businesses (SMBs) are businesses whose personnel and revenue numbers fall below certain limits. The abbreviation "SME" is used by many national agencies and international organizations such as the World Bank, the OECD, European Union, the United Nations, and the World Trade Organization (WTO).

  3. List of abbreviations for market segments - Wikipedia

    en.wikipedia.org/wiki/List_of_abbreviations_for...

    SMB – Small medium business / SME – Small and medium enterprise; VALS – Values attitude and life-styles; LOHAS – Lifestyles of health and sustainability; LOVOS – Lifestyle of voluntary simplicity; OINKY - One income no kids yet; SAM – Segmented addressable market; VLE – Very large enterprise

  4. Small and medium-sized enterprises - Wikipedia

    en.wikipedia.org/wiki/Small_and_Medium-sized...

    Small and medium-sized enterprises (SMEs) or small and medium-sized businesses (SMBs) are businesses whose personnel and revenue numbers fall below certain limits. The abbreviation "SME" is used by international organizations such as the World Bank, the OECD, European Union, the United Nations, and the World Trade Organization (WTO).

  5. Small business - Wikipedia

    en.wikipedia.org/wiki/Small_business

    Marketing mix [45] – Marketing mix is a crucial factor for any business to be successful. Especially for a small business, examining a competitor's marketing mix can be very helpful. An appropriate market mix, which uses different types of marketing, can help to boost sales.

  6. SMB - Wikipedia

    en.wikipedia.org/wiki/SMB

    SMB may refer to: Business. Small and medium-sized enterprises (SMEs), also known as small and medium-sized businesses (SMBs) Arts and entertainment. ...

  7. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    Market segmentation is the process by which one divides prospective customers into different groups (segments) that have common needs and the same expected reaction to a marketing action. This approach enables companies to offer customers full value proposition of their products or services. [12] 7 Marketing P's.

  8. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  9. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Many terms are used in the marketing field. AIDA (marketing) Arrow information paradox; Attack marketing; Bargain bin; Business-to-business; Business-to-consumer; Business-to-government; Cause marketing; Copy testing; Cost per conversion; Customer lifetime value; Customer relationship management; Decision making unit; Disintermediation; Double ...