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1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
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By the 1930s, false eyelashes were becoming widespread. False eyelashes were featured in Vogue. [citation needed] Person wearing synthetic false eyelashes as drag makeup. In the 1960s, eye makeup that made the eyes seem larger was very common. This look was achieved by applying false eyelashes to the top and bottom eyelids to mimic the look of ...
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