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  2. Customer lifetime value - Wikipedia

    en.wikipedia.org/wiki/Customer_lifetime_value

    A retention example. CLV (customer lifetime value) calculation process consists of four steps: forecasting of remaining customer lifetime (most often in years) forecasting of future revenues (most often year-by-year), based on estimation about future products purchased and price paid; estimation of costs for delivering those products

  3. Customer equity - Wikipedia

    en.wikipedia.org/wiki/Customer_equity

    Customer equity is the total combined customer lifetime values of all of the company's customers. [1] It is calculated by multiplying the number of customers by the average value of each customer. Customer equity is important because it reflects the potential future revenue that a company can generate from its existing customer base.

  4. Customer lifecycle management - Wikipedia

    en.wikipedia.org/wiki/Customer_lifecycle_management

    The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data, marketing processes, and value-added services to a unified decision supporting platform through iterative phases of customer acquisition, retention, cross-and upselling ...

  5. The Customer Lifetime Value Equation: Will It Pay Off for ...

    www.aol.com/news/2011-12-11-the-customer...

    Amazon.com (NAS: AMZN) will lose money on each $199 Kindle Fire it sells, but hopes to make back that money and more on tablet users who are expected to spend more than other customers. Sprint ...

  6. Customer retention - Wikipedia

    en.wikipedia.org/wiki/Customer_retention

    Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of time. Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancelation.

  7. Synchrony Financial (SYF) Q4 2024 Earnings Call Transcript - AOL

    www.aol.com/finance/synchrony-financial-syf-q4...

    For example, the Amazon store card can now be used at all Whole Foods locations via mobile QR code and for one medical memberships. ... Our sophisticated approach to customer lifetime value is ...

  8. Customer acquisition cost - Wikipedia

    en.wikipedia.org/wiki/Customer_acquisition_cost

    Customer lifetime value expresses the monetary value that a customer is worth to the company in the course of a customer relationship. If the ratio of LTV to CAC is now calculated, different values can result. 1:1 – The company loses money (if we take the cost of providing the service into account)

  9. Churn rate - Wikipedia

    en.wikipedia.org/wiki/Churn_rate

    Churn is widely applied in business for contractual customer bases. Examples include a subscriber-based service model as used by mobile telephone networks and pay TV operators. Churn rate can also be the input into customer lifetime value modeling and used to measure return on marketing investment with marketing mix modeling. [2]

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