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In sociolinguistics, language planning (also known as language engineering) is a deliberate effort to influence the function, structure or acquisition of languages or language varieties within a speech community. [1]
In the 1990s, a number of planning scholars began writing about a new orientation to urban planning theory that moved away from the prevalent rational approach to planning. Judith Innes is credited with coining the term "communicative planning" in her article Planning Theory’s Emerging Paradigm: Communicative Action and Interactive Practice. [6]
Language policy has been defined in a number of ways. According to Kaplan and Baldauf (1997), "A language policy is a body of ideas, laws, regulations, rules and practices intended to achieve the planned language change in the societies, group or system" (p. xi [3]).
The six factors of an effective verbal communication. To each one corresponds a communication function (not displayed in this picture). [1] Roman Jakobson defined six functions of language (or communication functions), according to which an effective act of verbal communication can be described. [2] Each of the functions has an associated factor.
The concept of communicative competence, as developed in linguistics, originated in response to perceived inadequacy of the notion of linguistic competence.That is, communicative competence encompasses a language user's grammatical knowledge of syntax, morphology, phonology and the like, but reconceives this knowledge as a functional, social understanding of how and when to use utterances ...
Language attitudes refer to an individual's evaluative reactions or opinions toward languages and the speakers of those languages. These attitudes can be positive, negative, or neutral, and they play a crucial role in shaping language use, communication patterns, and interactions within a society. [1]
The development of communicative language teaching was bolstered by these academic ideas. Before the growth of communicative language teaching, the primary method of language teaching was situational language teaching, a method that was much more clinical in nature and relied less on direct communication. In Britain, applied linguists began to ...
The Goals, Plans, Action theory explains how people use influence over others to accomplish their goals. This theory is prominent in the field of interpersonal communication . The theory is a model for how individuals gain compliance from others. [ 1 ]