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On June 18, 2019, Anheuser-Busch InBev resurrected a new version of the ad campaign for the social media age called Internet Heroes of Genius, which will run on streaming audio platforms. [ 19 ] [ 20 ] The new series was created by Red Interactive, a division of Endeavor Global Marketing , and the brewer’s in-house agency, Draftline, and ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
Fansville is an episodic advertising campaign for carbonated soft drink company Dr Pepper that debuted in 2018. The campaign is presented in a series of 30-second television commercials that depict the titular "Fansville", a fictional town that revolves around college football and the consumption of Dr Pepper. Each installment depicts various ...
On July 14, 2022, YouTube made a special playlist and video celebrating the 317 music videos to have hit 1 billion views and joined the "Billion Views Club". [65] [66] On April 1, 2024, the communications app Discord incorporated a short trailer video into their in-app April Fools' Day prank regarding loot boxes. The video automatically looped ...
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
After the first two nearly identical ads, the American ads diverged into their own storyline. The campaign was a remarkable success, producing various tie-in products, including a novelisation entitled Love Over Gold by Susan Moody, a video compilation of the ads, and two music CDs. The ads had a notable effect on sales, increasing them over 50 ...
Advertising periodicals such as Advertising Age, The Chief Executive, [7] and The Wise Marketer [1] cited the commercials as a good example of business strategy. In the case of Advertising Age, they ranked In Soviet Georgia in the Top 50 of the best TV commercials of all time [2] and #89 on the list of the 100 Greatest Advertising Campaigns. [8]
The campaign title is a play upon a notable past Gillette ad slogan "The Best a Man Can Get", which dates back to the 1980s. The Best Men Can Be is an attempt to address negative behavior among men, including bullying , sexism , sexual misconduct , and toxic masculinity .