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Omnichannel retail strategy, originally also known in the U.K. as bricks and clicks, [citation needed] is a business model by which a company integrates both offline and online presences, sometimes with the third extra flips (physical catalogs).
Clicks Retail Group is a group of healthcare, beauty, music and lifestyle products retail chains and brands based in South Africa, including Clicks pharmacies. The company was founded in Cape Town by Jack Goldin in 1968 and operates over 670 retail outlets in southern Africa . [ 1 ]
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J.C. Penney, a latecomer in catalogue operations, was different from many of its competitors because it had a large retail store base before launching into the mail-order business. The first J.C. Penney catalogue was mailed the next year in 1963. Customers could order from the catalogue inside J.C. Penney stores in eight states.
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