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Procter & Gamble was impressed with their research and decided to underwrite their formula and sell it as Crest Toothpaste in 1956. Crest Toothpaste became the first toothpaste to earn the American Dental Association (ADA) endorsement. Muhler and his team received royalties from Procter & Gamble which they used to help establish the Oral Health ...
Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 ...
Promise: [32] launched by Balsara hygiene in 1978 in India, the brand's tagline was "The unique toothpaste with time-tested clove oil." [38] P/S: a Vietnamese brand of toothpaste and toothbrush. However, in 2012, they made 3 actions called "P/S 123". Rembrandt toothpaste: a brand of toothpaste that has built its brand on the promise of whitening.
An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
In 1960 Crest became the first toothpaste to be endorsed by the American Dental Association as an effective decay-preventing agent. [ 3 ] [ 4 ] In 1959 he cowrote one of the first widely used textbooks of college chemistry titled General Chemistry , which was published in six editions.
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene : it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis , and delivers active ingredients (most commonly fluoride ) to help ...