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Che Guevara's image is a popular design for clothing, so much so that Che's likeness has been known as "the face that launched a thousand T-shirts". [3] [4] Commentators have noted how the T-shirt is popular among younger adults, especially university students drawn to the rebelliousness associated with the icon.
In June 2010, Che's daughter Aleida Guevara, opined at a two-day Che related conference in Vancouver, British Columbia, Canada, that the "ubiquitous exploitation" of Che Guevara's image on t-shirts and paraphernalia would have made her revolutionary father laugh, while joking that "He probably would have been delighted to see his face on the ...
This building where Che himself had formerly worked served as a backdrop to Fidel's eulogy on October 18, 1967, publicly acknowledging the death of Che Guevara before a crowd of more than a million mourners. José Gómez Fresquet, renowned Cuban poster maker and graphic artist, recalls how on hearing the news of Guevara's death, he immediately ...
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Ernesto "Che" Guevara [a] (14 June 1928 [1] – 9 October 1967) was an Argentine Marxist revolutionary, physician, author, guerrilla leader, diplomat, and military theorist.A major figure of the Cuban Revolution, his stylized visage has become a ubiquitous countercultural symbol of rebellion and global insignia in popular culture.
Commercialization of the image has expanded to pictures, swimming suits, beer, wallets, socks, shirts, cigarettes, even in cartoons such as South Park and The Simpsons. The commercialization of Che in all forms has contributed to the recognition and persistence of the icon. Che was a devout Marxist who rejected the corporate model and capitalism.