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The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge . The editor-in-chief is Mark Tadajewski ( University of York ).
Industrial Marketing Management is a peer-reviewed academic journal covering the field of marketing, business-to-business, and industrial marketing. It is published by Elsevier and the editors-in-chief are Adam Lindgreen (Copenhagen Business School) and Anthony Di Benedetto (Temple University). The journal was established in 1971 with R. Derek ...
The European Journal of Marketing is a peer-reviewed academic journal covering the field of marketing. It is published by Emerald Group Publishing and the editor-in-chief is Greg W. Marshall (Rollins College). The journal was established in 1967. Since 2021, the journal publishes 13 issues per year, one of them an open access issue.
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
This is a list of articles on general management and strategic management topics. For articles on specific areas of management, such as marketing management, production management, human resource management, information technology management, and international trade, see the list of related topics at the bottom of this page. Administration
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
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