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Threadless began as a T-shirt design competition on the now defunct dreamless.org, a forum where users experimented with computers, code, and art. [5] Nickell and DeHart invited users to post their designs on a dreamless thread (hence the name Threadless), and they would print the best designs on T-shirts.
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The company was founded in 2006 by Martin Hosking, Peter Styles, and Paul Vanzella after raising $2 million in investor capital. [2] [6] On 16 June 2011, Hosking left his position at Aconex to focus on his job as CEO of Redbubble.
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He and Schwartz launched TeePublic in 2013 as an e-commerce crowdsourcing site where artists could upload and sell their designs. The original business model required at least thirty people to commit to buying a shirt before a design went into production, [3] but today, designs are immediately manufactured and sold. [4]
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