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Psychology and Communication scholars study the relationship between social media and identity in order to understand individual behavior, psychological impact, and social patterns. [ 1 ] [ 2 ] [ 3 ] Communication within political or social groups online can result in practice application of those identities or adoption of them as a whole.
A social network is a social structure made up of individuals or organizations who communicate and interact with each other. Social networking sites – such as Facebook, Twitter, Instagram, Pinterest and LinkedIn – are defined as technology-enabled tools that assist users with creating and maintaining their relationships.
Social identity is the portion of an individual's self-concept derived from perceived membership in a relevant social group. [1] [2]As originally formulated by social psychologists Henri Tajfel and John Turner in the 1970s and the 1980s, [3] social identity theory introduced the concept of a social identity as a way in which to explain intergroup behaviour.
Theories in "psychological" social psychology explain an individual's actions in a group in terms of mental events and states. However, some "sociological" social psychology theories go further by dealing with the issue of identity at the level of both individual cognition and collective behavior. George C. Homans, former President of the ...
The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.
Figure 1. The explanatory profiles of social identity and self-categorization theories. "Social identity approach" is an umbrella term designed to show that there are two methods used by academics to describe certain complex social phenomena- namely the dynamics between groups and individuals.
The social web, i.e. the usage of the web to support the social process, represents a space in which people have the possibility to express and expose their identity [5] in a social context. For example, people define their identity explicitly by creating user profiles in social network services such as Facebook or LinkedIn and online dating ...
Social identity threat is a theory in social psychology derived from social identity theory to explain the different types of threats that arise from group identity being threatened as opposed to personal identity. [1]