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Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...
Consumer-to-consumer (C2C), or customer-to-customer, represents a market environment where one customer purchases goods from another customer using a third-party business or platform to facilitate the transaction. In this case, the third-party platform typically earns their money by charging transaction or listing fees.
Consumer to consumer (or citizen-to-citizen) electronic commerce involves electronically facilitated transactions between consumers through some third party. A common example is an online auction , in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission .
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Marketing research refers to research activities designed to understand the marketing environment, including competitors, the socio-cultural environment and the politico-legal operating environment. Market research specifically refers to research concerned with understanding the market, that is consumers and is designed to yield actionable ...
Another factor in this mix is the complexity of consumers. Marketing research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers.
Below is a list of the largest consumer markets of the world, according to data from the World Bank. The countries are sorted by their household final consumption expenditure (HFCE) which represents consumer spending in nominal terms. [ 1 ]
The consumers expect to get fair treatment in the market place and avoid unscrupulous business dealings. They envisage a fair market environment that facilitates and supports several consumer rights: The consumer must get a fair chance of choosing from the range of goods and services available in the market place.