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  2. E2M - Wikipedia

    en.wikipedia.org/wiki/E2M

    E2M is a free market, economic model community capitalism, which aims to help local communities create sustainable citizen controlled wealth to address their ...

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  4. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  5. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results. Paid inclusion Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area or as a separately identified advertising area.

  6. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    White hat link building strategies focus on producing high-quality as well as relevant links to the website. Although more difficult to acquire, white hat link building tactics are widely implemented by website owners because such kind of strategies are not only beneficial to their websites' long-term developments but also good to the overall ...

  7. White fonting - Wikipedia

    en.wikipedia.org/wiki/White_fonting

    White fonting is the practice of inserting hidden keywords into the body of an electronic document, in order to influence the actions of a search program reviewing that document. The name white fonting comes from the practice of adding keywords to a webpage, using a white font on a white background, in an effort to hide the additional keywords ...

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