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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  3. Wpromote - Wikipedia

    en.wikipedia.org/wiki/Wpromote

    Wpromote was founded in 2001 by Michael Mothner in his dorm room at Dartmouth College with peers Michael Stone and Michael Block. [3] The agency originally started, as a Pay Per Click advertising company and is now a full service digital marketing agency.

  4. Demand-side platform - Wikipedia

    en.wikipedia.org/wiki/Demand-side_platform

    Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. Self-service , in contrast, is like full-service but the management is carried out by the agency or advertiser themselves to allow more control and ...

  5. Fruition (digital marketing agency) - Wikipedia

    en.wikipedia.org/wiki/Fruition_(digital...

    Fruition is a full service digital marketing agency based in Denver, Colorado that provides web design & development and Internet marketing services to multiple international corporations. [6] [7] The company is also known for its Google Penalty Checker tool. [8] [9] [10] [11]

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]

  7. Advertising agency - Wikipedia

    en.wikipedia.org/wiki/Advertising_agency

    Later that same year Robert E. Bonner ran the first full-page ad in a newspaper. [3] In 1864, William James Carlton began selling advertising space in religious magazines. In 1869, Francis Ayer, at the age of 20, created the first full-service advertising agency in Philadelphia, called N.W. Ayer & Son. It was the oldest advertising agency in ...