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By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales of US$1.6 billion from the sale of its hair-care products. [2] As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy", and "Perfect Lights". [3]
After this experience, she returned to New York modeling, and for a time was the Clairol "Summer Blonde" girl who appeared in television and print ads. [ 1 ] In 1988, People reported that she was living on real estate investments and splitting her time between homes in The Hamptons , Long Island and Palm Beach, Florida .
Frieberg served as the face of Clairol's Great Body product line from 1967 until her death. [3] Frieberg was often characterized by her signature waist-length hair and "girl next door" appeal. By the late-1960s, Frieberg had become less active as a model and focused more on her activist work in the anti-war and civil rights movements of the time.
Like larger-than-life-portraits of the proverbial girl on the block who’s a little prettier than your wife and lives in a house slightly nicer than yours.” [4] Polykoff created the "Does she...or doesn't she" campaign for Miss Clairol in 1956, and "The closer he gets...the better you look" campaign for the launch of Nice 'N Easy in 1965.
Shirley Polykoff (January 18, 1908 – June 4, 1998) was a pioneering woman in American advertising, rising from an entry-level copywriter to a senior executive.Her "Does She...
Cynthia Ann Crawford (born February 20, 1966) is an American model. During the 1980s and 1990s, she was among the most popular supermodels and a ubiquitous presence on magazine covers and runways, as well as fashion campaigns. She subsequently expanded into acting and business ventures.