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Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
Many consider member checking to be the best method of establishing credibility, but one of the main drawbacks is the way in which the researcher views the research as being intended to generalize the findings. This may clash with the participant's view that their account is specific and solely their experience. Due to the different views ...
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
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The source reliability is rated between A (history of complete reliability) to E (history of invalid information), with F for source without sufficient history to establish reliability level. The information content is rated between 1 (confirmed) to 5 (improbable), with 6 for information whose reliability can not be evaluated.
For example, when a business in New York wants to work with a supplier in Singapore, both can rely on DUNS numbers to verify each other's payment history and financial stability.
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