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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    Although the notion of business purpose may transcend that of a mission statement, [9] the sole purpose of a commercial mission statement is to summarize a company's main goal/agenda, it outlines in brief terms what the goal of a company is. Some generic examples of mission statements would be, "To provide the best service possible within the ...

  3. Mission Statement: Window to a Company's Soul - AOL

    www.aol.com/news/2012-06-19-mission-statement...

    The importance of mission statements I'll get back to that company's mission statement in a second, but first, let's focus on why mission statements are so important. ... 15 over-the-top examples ...

  4. Five paragraph order - Wikipedia

    en.wikipedia.org/wiki/Five_paragraph_order

    For example, The mission to is to conduct a fighting patrol in order to eliminate any enemy positions so that the platoon can keep advancing into enemy territory safely. The mission statement is extremely important as it is more than likely the only bit of the briefing squaddies are bothered to listen to. So make it short sharp and to the point.

  5. Strategic technology plan - Wikipedia

    en.wikipedia.org/wiki/Strategic_Technology_Plan

    An example of a mission statement: Our mission is to ensure our students have the desire for learning and provide them with the knowledge, skills, and values to become contributing citizens of the world. A vision statement describes what the organization stands for, what it believes in, and why it exists. It describes the desired outcome ...

  6. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  7. Intent (military) - Wikipedia

    en.wikipedia.org/wiki/Intent_(military)

    Commanders may also use the commander's intent to explain a broader purpose beyond that of the mission statement. The mission and the commander's intent must be understood two echelons down. (U.S Army 2003, para. 4-27) [ 10 ] Pigeau and McCann (2006) [ 17 ] state that intent is more than an aim or a purpose; they state that Intent contains the ...

  8. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    Values based organizations are mission-driven. Therefore, central to mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy. Market factors are taken into account, but the mission is the final

  9. Mission Need Statement - Wikipedia

    en.wikipedia.org/wiki/Mission_Need_Statement

    Within the context of the U.S. Department of Defense, a Mission Needs Statement (MNS) was a type of document which identified capability needs for a program to satisfy by a combination of solutions to resolve a mission deficiency or to enhance operational capability.