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The first Comfort Inn opened in July 1981 in Atlanta, Georgia, converted from a decades-old independent motel next to the Georgia Tech campus. [13] [14] The first hotel to become a Quality Royale franchise was the Georgetown Marbury House in Washington, D.C., in January 1982. [15] [16] Comfort Inn, which would later become Choice Hotels ...
Quality Inn was founded in 1939 as Quality Courts United, which was the first hotel chain in the United States. By 1946, the association grew to 50 hotels and to 100 hotels by 1952. [ 3 ] The group was among the first in the industry to offer wall-to-wall carpeting, daily linen changes, 24-hour desk service, and in-room telephones.
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Choice Hotels created Comfort Inn as an economy limited service brand in 1982. New limited-service brands from existing franchisors provided market segmentation ; by using a different trademark and branding , major hotel chains could build new limited-service properties near airports and freeways without undermining their existing mid-price brands.
Extended Stay America was founded on January 9, 1995 in Fort Lauderdale, Florida by George D. Johnson, Jr. and Wayne Huizenga, both former executives from Viacom and its subsidiary Blockbuster LLC. [2]
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