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The Action Force figures were first produced in 1982 by Palitoy Limited, and were released in two waves.They were created in response to the falling sales of the company's larger collection, Action Man, and the comparative success of the smaller Kenner Star Wars action figures, which the company was licensed to sell in Europe.
G.I. Joe: A Real American Hero (also known as Action Force in Finland, [2] Sweden [3] and the UK [4]) is a military-themed line of action figures and toys in Hasbro's G.I. Joe franchise. [5] The toyline lasted from 1982 to 1994, producing well over 500 figures and 250 vehicles and playsets.
Palitoy was a British toy company. It manufactured some of the most popular toys in Britain, some original items and others under licence. Its products included Action Man, Action Girl, Action Force, Tiny Tears, Pippa, Tressy, Mainline Model Railways, Merlin, Star Wars figures, Play-Doh and the Care Bears.
Hasbro purchased the company, and while Action Force continued as an imported version of G.I. Joe they moved to swiftly end the agreement with IPC. The American company had experienced considerable success producing a comic based on the Transformers toyline with Marvel UK, and were keen to see if the process could be repeated with Action Force. [1]
In the UK Action Force toy series, Footloose's real name is Andrew D. Mackay, and he is from Dundee, Scotland, where he competed in the Highland Games and studied Celtic mythology. [128] Footloose was first released as an action figure in 1985. [129] Proposed code-names for the figure included "Action", "Bravo" and "Grunt". [130]
Retailing at US$129.99, the cost of the playset—the most expensive toy in Hasbro's G.I. Joe: A Real American Hero lineup—led to Hasbro re-releasing the shuttle two years later as a stand-alone vehicle called the Crusader, which used the same mold as the Defiant shuttle. The toy also came with a re-painted version of the Payload action ...