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2. Endcap - Wikipedia

   en.wikipedia.org/wiki/Endcap

   Endcaps at a Walmart store. In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.

3. Point of sale display - Wikipedia

   en.wikipedia.org/wiki/Point_of_sale_display

   A point-of-sale display selling products related to the Easter holiday. A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and ...

4. Michaels - Wikipedia

   en.wikipedia.org/wiki/Michaels

   Michaels Stores, Inc., more commonly known as Michaels, is a privately held retail chain of American and Canadian arts and crafts store. It is North America's largest provider of arts, crafts, framing, floral and wall décor, and merchandise for makers and do-it-yourself home decorators. [2]

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