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Infants as young as 12 weeks old exhibit color preferences. [2] Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age. [3]
Among children, blue was the favorite color of both girls and boys. There was a greater preference for pink/purple hues among girls, and a greater preference for red among boys. Among adults, no group chose pink as their favorite, blue was a common favorite among both, and women preferred red more than men did.
Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
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Grey also became a common color for military uniforms; in an age of rifles with longer range, soldiers in grey were less visible as targets than those in blue or red. Grey was the color of the uniforms of the Confederate Army during the American Civil War , and of the Prussian Army for active service wear from 1910 onwards.
Color Codes: Modern Theories of Color in Philosophy, Painting and Architecture, Literature, Music, and Psychology. Hanover, New Hampshire: University Press of New England. Travis, Tim (2020). The Victoria and Albert Museum Book of Colour in Design. Thames & Hudson. ISBN 978-0-500-48027-4. Varichon, Anne (2005).
Related: 'In Living Color' turns 25: Star Tommy Davidson picks his top 5 sketches Speaking with TV Insider , Davidson called the reunion “the best thing I've done in 15 years when it comes to TV."
Surveys in the US and Europe show that blue is the color most commonly associated with harmony, faithfulness, confidence, distance, infinity, the imagination, cold, and occasionally with sadness. [5] In US and European public opinion polls it is the most popular color, chosen by almost half of both men and women as their favorite color. [6]