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Chooks-to-Go is a brand of Bounty Agro Ventures, Inc. (BAVI), a company established in 1997 [2] that was originally engaged in selling raw poultry products. [3] The influx of cheaper raw poultry goods from other Southeast Asian countries with the implementation of the ASEAN Free Trade Area in the late 1990s led BAVI to set up Chooks-to-Go, a retail chain that sells roast chicken products.
Bounty Fresh Chicken is a brand under the Bounty Fresh Group of Companies (BFGC), a privately owned company operating in the Philippines. Bounty Fresh Chicken supplies live chicken, dressed chicken, and various processed chicken products, one of the most notable is their line of roasted chicken under Chooks-to-Go, and is present in all major locations in the Philippines.
On October 19, 2010, the company acquired 70% share of Mang Inasal, a Filipino fast-food restaurant specializing in barbecued chicken, for ₱3 billion ($68.8 million). [29] [30] [31] On April 22, 2016, the company bought out the remaining shares of its partner, equivalent to a 20% stake, for ₱2 billion in cash. [32]
Uncle John's uses blue and yellow as the main colors for its brand. The name of the outlet which came from its fried chicken product was selected through its "Ready, Set, Name!" promotional campaign held in April 2022 which yielded around 80,000 entries. The name of the chicken brand is a reference to RRHI founder John Gokongwei, Jr. [4]
Proben or proven, sometimes also called "chicken proben", is a type of street food popular in some regions of the Philippines. It consists essentially of the proventriculus of a chicken (thus, the derivation of its name), dipped in cornstarch or flour , and deep-fried .
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