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Elmo Burns Roper Jr. (July 31, 1900 in Hebron, Nebraska – April 30, 1971 in Redding, Connecticut) was an American pollster known for his pioneering work in market research and opinion polling, alongside friends-cum-rivals Archibald Crossley and George Gallup.
The Roper Center for Public Opinion Research at Cornell University is the world's oldest archive of social science data and the largest specializing in data from public opinion surveys. Its collection includes over 27,000 datasets and more than 855,000 questions with responses in Roper iPoll , adding hundreds more each year.
The association's founders include pioneering pollsters Archibald Crossley, George Gallup, and Elmo Roper. AAPOR's stated principle is that public opinion research is essential to a healthy democracy, providing information crucial to informed policy-making and giving voice to people's beliefs, attitudes and desires.
Burns Worthington "Bud" Roper (1925–2003) was an American pollster. [1] He was chairman (1967–93) of Roper ASW, which was founded as Elmo Roper, Inc. by his father Elmo Roper. He was chairman (1970–94) of the Roper Center for Public Opinion Research at the University of Connecticut. [2]
Harris began working in the field of public opinion and marketing research in 1947, when he joined the Elmo Roper firm as Roper's assistant. In 1956 Harris left Roper's business and started his own firm, Louis Harris and Associates, Inc. [3] [4] The Harris firm conducted polling for political candidates.
Elmo learned that it is important to ask a friend how they are doing,” he wrote in a follow-up post. “Elmo will check in again soon, friends! Elmo loves you. ️ #EmotionalWellBeing”
Larry David, Elmo The TODAY Show/YouTube From Elmo’s viral moment to a live feud with Larry David, the Sesame Street character has had quite the week. During a Thursday, February 1, appearance ...
[2] [3] Like Elmo Roper and George Gallup, Crossley successfully predicted the outcome of the 1936 United States presidential election. The pollsters used scientific sampling methodologies that proved far more accurate than the Literary Digest 's straw poll, which had notoriously predicted Franklin D. Roosevelt's defeat (he won in a landslide). [4]