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  2. Influencer Claims You Can Change Your 'Natural Undertone' By ...

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  3. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    If a make-up artist requests a "Medium Beige" foundation, the result can vary drastically from brand to brand, and sometimes, within one brand across different formulas. Cosmetic companies can also edit and adjust their formulations at any time, resulting in the 'Medium Beige' foundation a consumer has been wearing for years becoming a slightly ...

  4. Discrimination based on skin tone - Wikipedia

    en.wikipedia.org/wiki/Discrimination_based_on...

    Colorism in movies, print, and music can take several forms. It can be the representation of people of color in an ill light, the hiring of actors based on their skin color, the use of colors in costumes with the intention to differentiate between good and evil characters, or simply failing to represent people of color at all. [226]

  5. Color analysis - Wikipedia

    en.wikipedia.org/wiki/Color_analysis

    Color analysis (American English; colour analysis in Commonwealth English), also known as personal color analysis (PCA), seasonal color analysis, or skin-tone matching, is a term often used within the cosmetics and fashion industry to describe a method of determining the colors of clothing and cosmetics that harmonize with the appearance of a person's skin complexion, eye color, and hair color ...

  6. Face powder - Wikipedia

    en.wikipedia.org/wiki/Face_powder

    Loose face powder in three different shades. Face powder is a cosmetic product applied to the face to serve different functions, typically to beautify the face. Originating from ancient Egypt, [citation needed] face powder has had different social uses across cultures and in modern times, it is typically used to set makeup, brighten the skin and contour the face.

  7. The 14 Best Shampoos for Color-Treated Hair, According to ...

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    Sephora. This salon favorite has a reputation for gently cleansing, enhancing shine and preserving your hair color. Its acidic blend of amino, lactic and tartaric works to target damage and ...

  8. Primer (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Primer_(cosmetics)

    Unlike regular makeup primers, the main purpose of a mattifying primer is to provide a matte finish that can last for hours, making it particularly useful for people with oily or combination skin. Excess oil on the skin can cause makeup to slide off or break down throughout the day, but by creating a matte base, mattifying primer helps to keep ...

  9. Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Cosmetics

    Makeup can also add colour to a person's face, enhance a person's features or change the appearance of the face entirely to resemble a different person, creature, or object. [ 2 ] People have used cosmetics for thousands of years for skin care and appearance enhancement.