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Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion ) overlap with media and public relations ethics .
However, with social media being so personal and international, there is another list of complications and challenges that come along with being ethical online. A sensitive topic about social media professionals is the subject of ethics in social media marketing practices, specifically: the proper uses of, often, very personal data. [97]
Ethical marketing is a positive influence on companies, and their response is to market their products in a more socially responsible way. The increasing trend of fair trade is an example of the impact of ethical marketing. In the Ethical Shoppers Price Index Survey (2009), fair trade was the most popular ethical badge products could have.
Marketing ethics came of age only as late as the 1990s. [103] Marketing ethics was approached from ethical perspectives of virtue or virtue ethics, deontology, consequentialism, pragmatism and relativism. [104] [105] Ethics in marketing deals with the principles, values and/or ideas by which marketers (and marketing institutions) ought to act ...
Online communities and enabling behavior: Social media provides a platform for like-minded individuals to form communities centered around substance use. These online spaces can facilitate the ...
Social responsibility in marketing is often discussed with ethics.The difference between the two is that what is considered ethical in terms of business, society and individually may not be the same thing––nor do all business actions necessarily have to be socially responsible in order to be considered ethical.
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.
The issues of freedom of speech and aesthetic values (taste) are primarily at home in media ethics. However a number of further issues distinguish media ethics as a field in its own right. A theoretical issue peculiar to media ethics is the identity of observer and observed. The press is one of the primary guardians in a democratic society of ...