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By the summer of 1970, the company was marketing and promoting Fresh Lemon bath products and cosmetics. Advertising was coordinated by the Wells, Rich, Greene advertising agency. Their advertising budget surpassed $7 million. There was an emphasis on a long-term building operation, with advertisements on television and in women's magazines. [2]
Gee Your Hair Smells Terrific Shampoo. Gee, Your Hair Smells Terrific was a popular fragrance shampoo [1] manufactured by the Andrew Jergens Company from 1976 through the late 1980s. The shampoo is noted for its unusually pungent floral scent that softened after rinsing and remained fragrant in the user's hair for an extended period of time. [2]
The Andrew Jergens Company (formerly the Jergens Soap Company) is an American skin and hair care product company founded in Cincinnati, Ohio, in 1882. [1] Currently owned by the Kao Corporation, Jergens is associated with various historically significant products including a cherry-almond hand lotion; a Natural Glow tanning lotion; and 1976 shampoo Gee, Your Hair Smells Terrific.
The Clarifying Lemon Shampoo is enriched with a carefully balanced blend of lemon essential oil, quinoa protein, aloe, and vitamin E, which gently condition and seal the hair cuticles.
The brand was later acquired by Helene Curtis Industries, Inc. [5] [6] [7] which, in the 1970s, started expanding the Suave name beyond hair care into other areas. The brand targeted discount stores and grew its offerings to more than 100 products including shampoo, lotions, soaps and deodorant. [1] [2] [3]
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The company developed Lanolin Creme Shampoo, one of the country's first detergent-based shampoos, in the mid-1930s. The popularity of the shampoo, available only in beauty salons, prompted the company to follow it up with Suave Hairdressing in 1937. The demand for the hair tonic became so great that the company began manufacturing small retail ...
Psssssst Instant Spray Shampoo is a no-water substitute for traditional shampoo, popular in the 1970s; its popularity was widespread enough that it is considered a pop culture icon. Psssssst was produced by Woodridge Labs; its history may date to the 1950s. [citation needed] The company recently began making Psssssst again.