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Gender is used as a means of describing the distinction between the biological sex and socialized aspects of femininity and masculinity. [9] According to West and Zimmerman, gender is not a personal trait; it is "an emergent feature of social situations: both as an outcome of and a rationale for various social arrangements, and as a means of legitimating one of the most fundamental divisions ...
However, the media is a product of different cultural values. Western culture creates cultural gender roles based on the meanings of gender and cultural practices. Western culture has clear distinctions among sex and gender, where sex is the biological differences and gender is the social construction.
This discipline examines the ways in which historical, cultural, and social events shape the role of gender in different societies. The field of gender studies, while focusing on the differences between men and women, also looks at sexual differences and less binary definitions of gender categorization. [55]
Since the 1990s, "gender roles on television seemed to become increasingly equal and non-stereotyped ... although the majority of lead characters were still male." [25] More recently, studies based on computational approaches showed that women speaking time in French TV and radio used to be 25% in 2001 (75% for men) and evolved to 34% in 2018.
Standardized personality tests were administered to determine links possible between personality traits, gender, and color. Results confirmed previous studies, showing similar gender differences across both culture groups, with females in both groups showing a preference for pink, in warmer shades for Indian women and cooler for British women.
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
According to Professor Lei Chang, gender attitudes within the domains of work and domestic roles, can be measured using a cross-cultural gender role attitudes test. Psychological processes of the East have historically been analysed using Western models (or instruments ) that have been translated, which potentially, is a more far-reaching ...
Gender has been an important theme explored in speculative fiction.The genres that make up speculative fiction, science fiction, fantasy, supernatural fiction, horror, superhero fiction, science fantasy and related genres (utopian and dystopian fiction), have always offered the opportunity for writers to explore social conventions, including gender, gender roles, and beliefs about gender.