Search results
Results From The WOW.Com Content Network
In the supermarket and grocery store industry, the term private label/brand is almost always used, even if the same product is sold non-exclusively to multiple retailers with different packaging (white label/brand). A store brand, also called a house brand [22] or, in British English, an own brand, [23] is a private-label brand trademarked and ...
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
Bella Cabakoff was born in Williamsburg, Brooklyn and moved to Columbus, Ohio as a toddler. [4] At 21, she became the youngest buyer for the Lazarus department store chain. In 1951, after spending over 20 years with Lazarus, she and her husband Harry Wexner opened a women's clothing store named Leslie's (after their son) on State Street.
Private label brands, also called own brands, or store brands have become popular. Where the retailer has a particularly strong identity (such as Marks & Spencer in the UK clothing sector) this "own brand" may be able to compete against even the strongest brand leaders, and may outperform those products that are not otherwise strongly branded.
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
365 is the store brand at Whole Foods Market, which was acquired by Amazon in 2017. The brand consists of grocery items and household essentials, many of which are organic or produced without genetic engineering. Following Amazon's acquisition of Whole Foods, the non-perishable 365-brand products became available on Amazon's site in the United ...