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Such mottoes are used in order to "reflect and reinforce" each unit's values and traditions. Mottoes are used by both military branches and smaller units. While some mottoes are official, others are unofficial. [1]: 68–69 Some appear on unit patches, such as the U.S. Army's distinctive unit insignia. [2]
A distinctive unit insignia (DUI) is a metallic heraldic badge or device worn by soldiers in the United States Army. The DUI design is derived from the coat of arms authorized for a unit. DUIs may also be called "distinctive insignia" (DI) or, imprecisely, a " crest " or a "unit crest" by soldiers or collectors.
Coats of arms of US Army units are heraldic emblems associated with units in the US Army.Under Army Regulation 840-10, each regiment and separate table of organization and equipment (TOE) battalion of the US Army is authorized a coat of arms to be displayed on the organization's flag, called the "colors."
The "Army Strong" advertising campaign's debut video, released in October 2006. "Army Strong" was the recruiting slogan used for more than a decade by the United States Army. The composer of the music used in the Army Strong television advertisements is Mark Isham. [12]
United States Army Special Forces distinctive unit insignia; the World War II V-42 stiletto fighting knife in the middle of the unit insignia and 2 crossed arrows is facing point upwards. De oppresso liber is the motto of the United States Army Special Forces .
Shoulder sleeve insignia (SSI) are cloth emblems worn on the shoulders of US Army uniforms to identify the primary headquarters to which a soldier is assigned. The SSI of some army divisions have become known in popular culture. [1] [2] [3]
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