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Lego Cars (stylized as LEGO Cars) is a Lego theme based on the Disney·Pixar's Cars film franchise created by John Lasseter, Joe Ranft and Jorgen Klubien. It was licensed from The Walt Disney Company and Pixar. [4] [5] The theme was first introduced in 2010 for Duplo Cars sub-theme based on the Cars film was released as part of the Duplo theme. [4]
The line features as the center of a 2019 expansion for the open world racing video game Forza Horizon 4. [6] [7] In 2022, The Lego Group stated that the theme is 18+ (18 years and older) that does not carry the 18+ label. [8] In April 2022, The Lego Group built a life-size replica of the 1970 Ferrari 512 M containing 78,496 Lego pieces. [9]
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By April 2020, Universal Pictures established a five-year deal for exclusive rights for the production of further Lego films with The Lego Group; the four existing Lego films made by Warner Bros. ( The Lego Movie , The Lego Movie 2: The Second Part , The Lego Batman Movie , and The Lego Ninjago Movie ) would stay with that studio.
Logo used for Lego video games. Since 1995, numerous commercial video games based on Lego, the construction system produced by The Lego Group, have been released.Following the second game, Lego Island, developed and published by Mindscape, The Lego Group published games on its own with its Lego Media division, which was renamed Lego Software in 2000, and Lego Interactive in 2002.
Since its launch, toy critics have said that Bionicle has changed the way children think and play with Lego products by combining "The best of Lego building with the story telling and adventure of an action figure". Toy statistics have revealed that as of 2009, 85% of American boys aged 6–12 had heard of Bionicle while 45% owned the sets. [22]
The success of The Lego Movie in 2014 showed that even intellectual properties without an existing narrative, or even familiar characters, could be profitable and its success renewed the interest of toy companies and film studios in producing toy-related projects stuck in development hell.
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