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Most theories of human intelligence and tests of intelligence emphasize controlled and deliberate reasoning as the hallmark of human intelligence. While agreeing that such thought processes are an important component of intelligence, Kaufman argues that spontaneous forms of thinking such as insight, imaginative play, daydreaming, implicit learning, and a reduced latent inhibition are also ...
In 1976, Arasteh and Arasteh [1] wrote that the most systematic assessment of creativity in elementary school children has been conducted by Torrance and his associates (1960a, 1960b, 1960c, 1961, 1962, 1962a, 1963a, and 1964) with the Minnesota Tests of Creative Thinking, which was later renamed the Torrance Tests of Creative Thinking, with several thousands of schoolchildren.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
The book is divided into three parts: [2] The first part presents key concepts of blue ocean strategy, including Value Innovation – the simultaneous pursuit of differentiation and low cost – and key analytical tools and frameworks such as the strategy canvas and the four actions framework.
Porter wrote in 1980 that strategy targets either cost leadership, differentiation, or focus. [1] These are known as Porter's three generic strategies and can be applied to any size or form of business.
The English word "creativity" comes from the Latin terms creare (meaning "to create") and facere (meaning "to make"). Its derivational suffixes also come from Latin. The word "create" appeared in English as early as the 14th century—notably in Chaucer's The Parson's Tale [1] to indicate divine creation. [2]
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Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship" [1]) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. [2]