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Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
T3 is an independent advertising agency. Its headquarters are located in Austin, Texas and also has offices in New York City, Atlanta, and San Francisco. The agency, which focuses on building useful brands, was founded in 1989 by CEO Gay Gaddis. T3 is one of the largest independent agencies owned by a woman in the United States, with ...
Local search is the natural evolution of traditional offline advertising, typically distributed by newspaper publishers and TV and radio broadcasters, to the Web. Historically, consumers relied on local newspapers and local TV and radio stations to find local products and services.
Yext was founded in 2006 as a local advertising business. [3] Its 2009 revenue was $20 million after it switched to generating customer leads and charging per lead. [4] In August 2012, the company sold its pay-per-call business to IAC's CityGrid Media in order to focus on listings.
The Local Search Association, known in the industry as the LSA, is the regulating body of the United States' yellow pages industry.. Founded in 1975 as the National Yellow Pages Service Association (NYPSA), and later the Yellow Pages Association (YPA), the LSA is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide.
ReachLocal's first product [when?] was a search engine advertising service [5] called ReachSearch. This technology places businesses’ advertisements on multiple search engines, including Google, Yahoo! and Bing. [6] ReachLocal has since introduced a range of digital marketing products, including ReachEdge, its lead conversion software. [7]
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