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When the war ended, most fashion-conscious women in Europe and North America wore bras. From there, the bra was adopted by women in Asia, Africa, and Latin America. [31] In 1910, Mary Phelps Jacob (known later in life as Caresse Crosby), a 19-year-old New York socialite, purchased a sheer evening gown for a debutante ball.
Although women in ancient Greece and Rome wore garments to support their breasts, the first modern bra is attributed to 19-year-old Mary Phelps Jacob who created the garment in 1913 by using two handkerchiefs and some ribbon.
Ida Rosenthal (née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian-born American dressmaker and businesswoman who co-founded Maidenform.Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.
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Caresse Crosby (born Mary Phelps Jacob; April 20, 1892 – January 24, 1970) [1] was the recipient of a patent for the first successful modern bra, [2] an American patron of the arts, a publisher, and the woman Time called the "literary godmother to the Lost Generation of expatriate writers in Paris."