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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1 ]
The monthly price increase from $30 to $250 prompted Omidyar to start charging eBay users. The website made $1,000 in its first month, which was more than it cost to run, and $2,500 in its second month. [2] Chris Agarpao was eBay's first employee; he processed mailed check payments. [4]
As of September 2014, eBay has acquired over 40 companies, the most expensive of which was the purchase of Skype, a Voice over Internet Protocol company, for US$2.6 billion in cash plus up to an additional US$1.5 billion if certain performance goals were met. [2] The majority of companies acquired by eBay are based in the United States.
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