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Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
A micromort (from micro-and mortality) is a unit of risk defined as a one-in-a-million chance of death. [1] [2] Micromorts can be used to measure the riskiness of various day-to-day activities.